Beauty Changes Lives and Amazing Lash Studio Announce 2018 Scholarship Winners

San Diego, Calif. (October 2, 2018) – Amazing Lash Studio, the nation’s largest and fastest growing eyelash extension franchise beauty brand, and the Beauty Changes Lives Foundation are proud to announce winners of the 2018 Beauty Changes Lives Amazing Lash scholarship competition. Each of the five recipients receives a $2,250 tuition scholarship toward her education at an accredited aesthetics school.  Winners were announced during the 2018 Amazing Lash Studio National Franchisee ‘The Power of You’ Conference that took place in Scottsdale, Ariz. September 27-30.

The 2018 Amazing Lash Studio Scholarship winners and their respective schools are:

Daniela Beckett, Upper Arlington, Ohio, Aveda Institute-Columbus

Growing up in Columbia, Daniela was immersed in a culture that celebrated beauty. “Going to the beauty carnival with my mom every year, beauty became part of who I am as a person,” she says in her application video. Daniela believes that education is the fuel that will ignite her passion for beauty into a career. “Going to school is the first step in my journey to help empower men and women to be the very best version of themselves,” Daniela says.

Sierra Childs, Round Rock, Texas, Aveda Institute-Austin 

As an artist, Sierra views beauty as a form of self-expression. Her application essay and accompanying story board described the hardships she’s overcome in life, the resilience these challenges have helped her form, and the relationships that have strengthened her. “These elements of art, family, love, and strength have inspired me, and I am eager to pass these elements on to the people I work with as a student and a beauty professional,” Sierra says.

Marceyanna Marshall, Inkster, Mich., David Pressley School of Cosmetology

In her application video, Marceyanna says makeup artists uncover each person’s unique confidence and beauty. “We are all perfect, just as we are; and makeup artists enhance each individual’s unique beauty,” she says. Marceyanna celebrates the role makeup artists play in helping clients celebrate special moments. “For an hour, I get to be someone’s best friend as I help them prepare for a concert, date night, wedding or any special moment.”

Cassandra Schulz, Austin, Texas, Aveda Institute-Austin

A former banker, Cassandra’s essay and storyboard describes how beauty has evolved from a passion to a purpose to a career path. “I want to use my struggles with acne to help others build confidence,” she says. “Beauty is my passion, my purpose and now my career!” Cassandra views a successful life as a life driven by balance and incorporating health, fitness, nature and a spirit of persevering – including finding one’s ideal career path.

Imani Simon, Lexington, Ky., Summit Salon Academy

Imani drew inspiration for her application storyboard and essay from Maya Angelou’s poem “Phenomenal Woman.” “For a woman of color, this industry wasn’t always as inclusive as it is now,” she says. “So, I’ve made it my mission to help people to love the skin they’re in.” The future esthetician wants to use her education not only to enhance clients’ features but to educate them about proper skincare.

Heather Elrod, CEO of Amazing Lash Studio, says the company is honored to help support the next generation of estheticians with scholarship programs. “The demand for esthetics professionals continues to grow and we are excited to help equip and empower future estheticians to take advantage of this rewarding career path,” she said.   

Beauty Changes Lives Foundation President Lynelle Lynch said the generosity of Amazing Lash is helping not only students but spas and salons. “According to data from the International Spa Association, there are more than 30,000 jobs in the professional spa industry,” Lynch said. “By funding this scholarship, Amazing Lash is shining the spotlight on a very fulfilling career path and helping employers attract talent with the skills and knowledge necessary for long-term success,” Lynch said.



About the Beauty Changes Lives Foundation: With a mission to elevate, educate and empower, Beauty Changes Lives is uniting the industry and building awareness of the extraordinary career opportunities in the beauty, wellness and massage therapy industries. Learn more at or find us on Facebook. 

About Amazing Lash Studio Amazing Lash Studio was founded in 2010 with a vision to be the leading provider of eyelash extensions. Amazing Lash Studios apply semi-permanent eyelash extensions with a proprietary, patented process to the clients’ own lashes, replicating the curve and size of natural lashes. The concept began franchising in 2013 and to date has over 200 open studios in 33 states and 714 Regional Developer Units awarded. In 2018, Amazing Lash Studio earned the rank of #5 on Entrepreneur Magazine’s Top New Franchises and #260 on the Inc. 500 in its inaugural year. For additional information, visit


Beauty Changes Lives Foundation: Susan Miller, / 765-620-2007

Amazing Lash Studio Franchise: Jody Ryan, / 602.614.0744